Maybe you've considered hiring someone to design a professional logo for you but you're on the fence about it because it seems like a big upfront cost, especially if you have a limited budget at the beginning of your business journey.
I completely understand! While I'm confident that having a good logo and strong branding is a good investment if you're serious about attracting your ideal clients, it can be hard to know if it's worth it without fully understanding how it can help your business.
So before making a decision, let's take a look at a few reasons why you think you need a logo in the first place, and what it can realistically do for you.
Reason 1: You Want to Make a Good Impression
In today's world, your prospective clients will have developed a first impression of your company (or you if you're a solopreneur) based on your website or social media profile, before they've ever had a chance to meet you and find out how great you are! Your logo says a whole lot about your business, so you need it to speak volumes.
Reason 2: You Want to Attract Customers
There are no two ways about it - an effective logo makes you look professional. It invites customers to do business with you, or at least remember you when the time comes. The more polished your branding is, the better.
Reason 3: You Want to Stand out from Competitors
Scroll through any social media platform and you'll see a myriad of forgettable companies. Differentiating yourself from competitors with a strong logo and professional branding is critical to win over potential customers.
Reason 4: You Want to Be Remembered
Logos are the visual representation of your company - that's you, your products and/or services. A strong logo and consistent branding helps customers / prospective clients keep you top of mind when they need your products and/or services.
Reason 5: You Want to Build Trust
A professional logo will tell customers that you’re good at what you do and that you pay attention to detail. It helps your clients feel confident in your ability to do the same for them.
Reason 6: You Want to Feel Confident
Having strong branding is POWERFUL, guys! Simply having a good logo, a solid website, or a professional business card will give you confidence in representing your company and communicating what you can offer your clients or customers.
Are You Convinced Yet?!
In case it's not obvious, I'm passionate about this topic! A good logo will no doubt help you up your game and contribute to your brand's credibility and overall success. If you have any questions about your own logo or branding, feel free to get in touch. I am always happy to help.
Gather inspirational images - of your favorite places, colors, websites - essentially anything that gives you the feeling you want to create with your own branding. You may already have images bookmarked or saved in a Pinterest board.
These images will give you a starting point, which will help you communicate to your designer the look you want to achieve.